Are you struggling to gain new customers for your business & problem to grow email list ?
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See the Original Post Here: http://www.huffingtonpost.in/entry/how-to-use-social-media-to-rapidly-grow-your-email
Do you long to have an email list that allows you to make a steady residual income from your products or services?
Do you want to increase the number of eyeballs that see and share your content on a weekly basis so that you can grow your brand quicker than you ever thought possible?
If you answered yes to any of the above questions, then this is the article for you.
You see while almost every business utilizes the power of social media for advertising and content marketing, very few businesses know how to use social media to effectively grow their email list.
However, if you can learn and implement the tips that I will give you in this article, you will be able to leverage your social media platforms to rapidly grow your list and increase your revenue to a whole new level.
Let’s get started.
Tip #1: Make It Easy for Your Customers
With so many other companies vying for your customers’ attention and business, it is difficult to keep your audience engaged long enough for them to click “Subscribe”.
This makes it imperative that you make things as simple as possible for your customers.
The more complicated it is for your customers to get to your site and input their email, the more likely it is that you will lose them.
To keep things as simple as possible, require only an email address and first name in your opt-in box.
Tip #2: Incentivize with Coupons and Promotions
I know that this may seem like the most used tactic in the book. That’s because it works.
It’s a fair trade between you the producer, and a potential customer.
Unless your content is grade A+ (and then some), most customers will not give you their email without some sort of incentive to do so.
Offering an incentive in the form of a discount code or free product will give potential customers the extra nudge they need to get off of the fence and become a part of your brand.
This is a simple and proven way to collect emails and, if you offer a significant incentive (think a 30% off code, or a book that you normally sell for $10), you will build customer loyalty right from the beginning.
Tip #3: Master the Art of the Tease
One of the best tactics that you can use to quickly convert social media followers into email subscribers is to master the art of the tease.
What do I mean by this?
Imagine that you run an online dating company.
While you focus mainly on your high-end online courses and 1-on-1 coaching, you should be regularly blogging. Your blog is the ideal place to give away tons of valuable information for free
That blog is your leverage to convert social media followers into loyal email subscribers.
Take one of your top blog posts, write a preview teasing all of the juicy secrets and premium information that you plan to reveal, and post it on Facebook or another social media platform.
Then, whenever your audience clicks on the link, they will be redirected to your site. If you teased effectively, they will be more than happy to input their email.
An alternative is to post the same social media message but leave your blog open to subscribers and nonsubscribers alike, and trust that the quality of your content will incentivize them to input their email.
Tip #4: Believe in Your Product and Tell its Story
No matter how many clever marketing tactics you employ or how many gimmicks you use, at the end of the day, you earn loyal customers by creating content and products that they need and want.
You can have all of the emails in the world, but if you are releasing subpar content or half-assed products, no one on your list will be willing to buy from you.
The true secret to success in online marketing is to first believe in what you are selling. Believe that it will change people’s lives and solve their problems, and become passionate about sharing it with them.
If you have that belief backing every Tweet, Facebook post, and Instagram picture, people will notice and they will want to be a part of the community that you’re building.
Use social media to tell a story about your products and how they’ve helped other people’s lives. There is no more authentic form of marketing than a happy customer who has been positively affected by what you have done.
You will gain customer’s trust and you will drive more traffic to your website than you could ever do by promoting your company on your own.
Social media is one of the most underutilized tools in modern business.
That’s not because businesses don’t use it. It’s because they don’t use it effectively.
If you want to start growing your email list through social media then take the above four steps and start implementing them.
Master one platform at a time, and take control of your marketing.
Follow these tips and in six months, you could have a list full of loyal customers ready to buy whatever you’re selling.
Have you built an email list using social media? What methods did you use?